Across
- Impact of multiple and/or complex decision tasks on the heightened likelihood of using a heuristic.
- Diffusion of the perception of one characteristic of a person or thing to other characteristics of the same person or thing.
- Likelihood of selecting more choice options than are needed or useful.
- Finding that the value of money differs depending on its origin and intended use, contrary to the concept of Fungibility, which states the opposite.
- Social norm suggesting that the nature of interpersonal interaction is best explained as a system of exchanges of like kinds.
- Heightened likelihood of choice option selection by adding one or more unattractive/unappealing choice options.
- Study of strategy, tactics (decisions), risks, rewards and the effect of learning in the playing a game.
- Social approbation against participating in decisions that result in unequal distributions of wealth, value or prestige.
- Mental decision-making shortcut often associated with a particular goal or purpose such as “price sensitive,” “brand loyal” and “discount driven.”
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Down
- First proposed by Victor H. Vroom, this conceptual model suggests that the selection of behavioral choice options are directed by their anticipated consequences.
- Impact on decisions caused by participating in behavior and/or beliefs shared by a large number of others.
- Utility of some future event or possession calculated as a reduction (discount) from its present value.
- Finding that an individual’s estimate of the length of time it will take to complete a task is always shorter than the actual time required.
- Model that describes the likelihoods of selecting choice options that differ in risk, probability of occurence and payoff.
- Stable state associated with little change in beliefs, behavior, commitments, relationships or decisions.
- Accepted and appropriate rules of behavior for a group.
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